Realtor Email Signature: What to Include (With Examples)

You send more emails than almost any other marketing you do. A clear email signature turns every message into a small business card: who you are, how to reach you and which brokerage you work with.

What to include

• Your headshot. A small, current photo makes emails personal and helps clients recognize you at the first showing.
• Your name and title, as you're licensed and as your brokerage lists you.
• Your brokerage name. Many state commissions require the firm name in advertising; including it in your signature is a simple habit. See our NC advertising basics for an example of state rules.
• Phone number, with a tap-to-call link.
• Email and website.
• License number if your state or brokerage requires it.

What to leave out

• Long quotes and slogans
• More than two or three social icons
• Several different fonts and colors
• Large images that load slowly or get blocked

A simple layout that works

Photo on the left, text on the right: name and title on the first line, brokerage on the second, phone and website on the third. Keep it narrow enough to read on a phone, and use your brand color for one accent, such as your name.

Example

Jordan Ellis, REALTOR®
Triangle Home Group | Example Realty
(919) 555-0142 · jordanellis.example.com

(Use the REALTOR® mark only if you're a member of the National Association of REALTORS®.)

Keep it consistent

Use the same headshot and colors in your signature, your social profiles and your listing graphics. The AgentFrame Brand Kit includes an email signature graphic made from your new headshot, in the same style as your Just Listed and Open House posts. And remember to update your photo every year or two.