North Carolina Real Estate Advertising Basics for Your Headshot & Social Posts
September 15, 2026 · 4 min read
This is general information, not legal advice. Always confirm current rules with the North Carolina Real Estate Commission (NCREC) and your broker-in-charge.
Include your firm's name
NCREC rules on advertising generally require that ads placed by a broker include the name of the firm the broker is affiliated with. That covers Just Listed posts, Open House flyers, social media graphics and paid ads. A graphic with only your name and cell number is a common mistake.
Don't imply you are the firm
Your personal brand can be prominent, but it shouldn't suggest that you are an independent company if you're not. Keep the brokerage name clearly visible.
Advertise listings with permission
Only advertise a property with the owner's consent and within the terms of your listing agreement. Coordinate with the listing agent for co-op marketing.
Keep claims accurate
Prices, square footage and features in your graphics should match the listing. Update or remove posts when the status changes.
How we help
Every Brand Kit graphic we generate automatically prints your brokerage name next to your name, so you can't forget it.