How Often Should Realtors Update Their Headshot?
September 28, 2026 · 4 min read
A good rule of thumb: update your headshot every one to two years, and sooner whenever you look noticeably different. Clients meet you in person, and the moment they recognize you from your photo is the start of trust.
Signs it's time for a new headshot
- A new hairstyle, hair color, glasses or facial hair
- A noticeable change in weight or appearance
- A new brokerage or brand colors
- Your photo looks dated: old fashion, low resolution or a style you no longer use
- You use different photos on different sites and want one consistent look
- A client has ever said “you look different from your picture”
Why agents put it off
Booking a photographer, choosing an outfit and taking half a day off are the usual reasons headshots get stale. AI headshots remove most of that: you upload selfies and get new photos the same day. See AI headshots vs. a photographer for an honest comparison.
Where to update it (checklist)
- MLS profile and your brokerage roster
- Zillow, Realtor.com and other portals
- Google Business Profile
- Website and blog author bio
- LinkedIn, Instagram, Facebook and TikTok
- Email signature
- Business cards, sign riders and printed flyers
- Listing presentation and buyer consultation decks
- Saved templates for Just Listed, Open House and Sold posts
Refresh seasonally for social media
Your main headshot can stay the same for a year or two, but social media rewards variety. Many agents keep one primary headshot for MLS and signs, and rotate a few lifestyle versions for posts. Our Always Fresh plan gives you a new shoot every six months for exactly this reason.