30 Real Estate Instagram Post Ideas (With Templates)

Consistency beats creativity on social media. Here are 30 post ideas you can rotate. Most work with the Just Listed, Open House, Sold and Coming Soon templates in your Brand Kit.

Listings & results (1-8)

1. Just Listed with price and highlights
2. Coming Soon teaser
3. Open House announcement
4. Open House recap: how many visitors, what they loved
5. Under Contract
6. Just Sold
7. A client testimonial (with permission)
8. Behind the scenes of a listing photo shoot

Local expertise (9-16)

9. Favorite coffee shop in your farm area
10. New restaurant opening
11. School calendar and back-to-school tips
12. Upcoming community events
13. Neighborhood spotlight
14. Best parks and trails
15. New construction update
16. Commute tips

Education (17-24)

17. What earnest money is
18. Inspection vs. appraisal
19. First-time buyer programs in your state
20. Five things that lower a home's value
21. Staging on a budget
22. How to read a market report
23. Closing-cost basics
24. Myth vs. fact Monday

Personal brand (25-30)

25. Why you became an agent
26. A day in your life
27. Your team or brokerage
28. Continuing-education wins
29. Giving back locally
30. A fresh headshot and a hello