What to Wear for a Realtor Headshot (Women and Men)

Your outfit is the second thing people notice in a headshot, right after your face. The goal is simple: look like the professional a client will meet at a listing appointment, and make sure nothing in the photo competes with your eyes and smile.

Start with solid colors

Solid colors photograph cleanly at every size, from a billboard to a tiny circle on Zillow. Navy, charcoal, burgundy, deep green and soft jewel tones are reliable choices for almost every skin tone. Fine stripes, small checks and busy prints can shimmer on screens and pull attention away from your face.

Match your outfit to your background

Contrast is what makes you stand out. On a gray or white background, mid to dark colors work best, and an all-white outfit will fade into a white backdrop. On a green outdoor background, avoid green tops. On a brand color backdrop, pick a neutral jacket that contrasts with your brand color rather than matching it.

For women

• A structured blazer over a simple top is the classic real estate look and suits almost every style.
• V-necks and scoop necks frame the face and elongate the neck in a head-and-shoulders crop.
• Keep jewelry simple: small earrings and a single delicate necklace read well; large statement pieces can dominate a small photo.
• Sleeveless tops can look casual in a tight crop, so add a jacket or cardigan if you want a professional look.

For men

• A well-fitted jacket in navy or charcoal is the safest choice. The fit at the shoulders matters most, because that's what shows in the frame.
• A tie is optional. Business casual (jacket, open collar) is common for residential agents; a tie fits luxury, commercial and corporate relocation work.
• Choose a shirt that contrasts with your jacket: white or light blue under navy or charcoal is hard to beat.

Dress for your market

Your headshot should look like the agent clients will meet. A downtown luxury specialist and a rural land agent shouldn't dress identically. Luxury agents can lean formal; front porch and coastal styles suit relaxed business casual.

What to avoid

• Logos, slogans and brand names on clothing
• Neon colors, which can cast color onto your skin
• Clothes you wouldn't wear to meet a seller
• Anything that needs explaining

Tips for AI headshots

With AI headshots you don't need to own the perfect outfit. The selfies you upload teach the AI your face; the outfit in each style is generated for you, and you can choose formal, business casual or a mix when you order. What matters in your selfies is that your face is clear and well lit. See how to take selfies for AI headshots.